Can the color red be trademarked? Two luxury brands took to open court Tuesday to battle over the hue.
By ASHBY JONES
When it comes to corporate colors, brown belongs to United Parcel Service Inc., Owens Corning protects its own shade of pink, and Tiffany & Co. has domain over robin's-egg blue.
On Tuesday, the famed French shoemaker Christian Louboutin SA stepped into the U.S. 2nd Circuit Court of Appeals in Manhattan to make the case that it should effectively own the exclusive right to use red—it calls the shade "China Red"—to coat the bottoms of its popular, pricey high-heeled shoes.
