By OUT-LAW.com
Published Sunday 4th February 2007
08:02 GMT
Only famous people who trade on their name have any chance of winning control
of internet addresses containing their name, according to a decision by the
World Intellectual Property Center (WIPO).
Publishing executive David Pecker lost the right to gain control of
davidpecker.com in a case judged by the WIPO Arbitration and Mediation Center.
It found that Pecker failed to demonstrate that he had rights to the name
davidpecker.com other than "broad assertions".
The domain name is currently held by a Mr Ferris of California. The domain
name redirects traffic to a 'parking' service at sedo.com, where adverts are
displayed based on keywords and the domain name owner is paid for clicks. The
page for davidpecker.com displayed pornographic adverts. "This is because the
word ‘pecker’ is within the domain name, and Sedo.com uses that as a keyword to
try and display relevant ads," Ferris told the arbitration panel. 'Pecker' is a
US slang term for penis.
. . .
In order to gain control of a domain a person or company has to prove three
things. They have to show that the domain is the same or confusingly similar to
a trade mark or service mark in which the person has rights; that the other
party has no legitimate interests or rights in the domain, and that it was
registered or is being used 'in bad faith'.
In order to gain control of a domain you must fulfil all three conditions, so
if the Panel finds one step which you fail it rarely considers the other
two.
The Panel found that Pecker could not show that he had a trade mark or
service mark right in the name David Pecker, so could not gain control of the
domain. Other Panels had found in the cases of famous people that being famous,
and therefore trading under your name, did sometimes qualify for that step.
Full story.